ST. ALi - July 2018
Feels Good Organic Blend (Filter & Espresso Roasts)
Back in 1999 speciality coffee didn’t exist in Melbourne. And then when 2005 rolled around, ST. ALi were at the forefront. Brimming with potential and bursting at the seams, ST. ALi brought specialty coffee to the masses; not only making some of the best coffee in the country, but also in the world.
It’s fair to say that Founder and C.E.O Salvatore Malatesta is a forward thinker: helping to pioneer specialty coffee in Australia, and indeed, the world. Over the years he built a wholesale coffee business, adding a roastery, an education centre, an online retailer and a physical retailer in Sensory Lab. His role as a Creative Director has also seen him partner with and mentor a swathe of talented young people in Australia’s coffee and culture scenes.
We’ve featured ST. ALi here at 3tt in the past, and it’s this same drive to make exceptional coffee which makes them a consistent standout, time after time. And this month, they’ve thoroughly exceeded our expectations once again: making organic coffee that’s environmentally conscious - and also darn delicious.
Let’s start with what we believe is an Australian first: 100% recyclable coffee bags. And what’s in the bag will also impress, containing ST. ALi’s first new blend in five years. The Feels Good blend is a compilation of everything Salvatore and his team have been working towards: ethically sourced, skillfully roasted, 100% organic certified coffee that also tastes incredible.
With a goal to make the best tasting organic coffee blend on the market, Green Buyer Lucy Ward searched Central America for the base of this blend, and then added some stunning Ethiopian beans to bring it all together. It was well worth the effort. The Feels Good tastes delicious and is now ST. ALi’s most sold coffee online. Featuring lip-smacking notes of grilled peach, honeycomb and marmalade, we can’t get enough of this blend - and are sure you’ll feel the same!
If brewed on a commercial espresso machine, the ST. ALi team recommend:
TIME: 26-32 sec
For a ripper V60, try this recipe:
TIME: 2-2 ½ min
So what’s next for this powerhouse roaster? With a goal to make speciality coffee available to everyone, ST. ALi have teamed up with Voila Coffee to make the best instant coffee on the market. They are also about to release a new range of biodegradable, organic and sustainably sourced coffee capsules. “We decided that we wanted to leave the industry in a better place than when we started,” explains Salvatore, “This meant taking a hard look at all parts of our business and figuring out what we could do better, to ensure future generations are able to enjoy the same great coffees we do now.”
We hope that you’ll love this new organic coffee from ST. ALi this month. We have no doubt it will leave you feeling very, very good indeed…